Coolhunting Academy 2010 Invitation

Invitation to Half-Day Coolhunting Training Course -– Afternoon of Thursday, October 7, 2010

What is it that distinguishes Apple, LEGO, and P&G from their competitors? Why are they launching one killer product after the other? This is because they are taking a huge page from the playbook of creativity. They organize their business as a swarm business, applying the principles of swarm creativity by listening to and becoming a member of their swarm of loyal users, immersing themselves into their swarm. This swarm tells them what’s going to be cool, and how to make it even cooler.   Knowing where in the swarm the collaborative innovators are allows them to determine what’s going to be cool, too – before everyone else. The art of coolhunting involves zeroing in on the fresh idea that will be the genesis of a hot new trend. It also involves finding the people responsible for the idea – the trendsetters who will cause others to jump on board.

Practical applications of Swarm Creativity and Collaborative Innovation Networks are

  • Discovering cool trends for your field by tapping into the collective intelligence of your audience and potential customers (coolhunting)
  • Finding the trendsetters who convert an innovation into a trend
  • Run with the new trends you find and tap their business value through coolfarming
 The Coolhunting and Coolfarming framework developed at the MIT Center for Collective Intelligence and field tested at dozens of fortune 1000 companies, offers a novel way to find the latest trends by discovering the online communication patterns of the trendsetters.

Plan to participate with us October 7-9 in Savannah to share and connect to new opportunities.

For more information, stop by for a visit and sign in to the COINs2010 community at http://www.coins2010.com

Connect to COINs2010:
Facebook: Collaborative-Innovation-Networks-COINS2010-Conference
Scribd: http://www.scribd.com/SwarmCreativity
Twitter: http://twitter.com/coins_2010
Website: http://www.coins2010.com

COINs University Partners:
http://cci.mit.edu/index.html
http://www.scad.edu/
http://wayne.edu/

COINs2010 Sponsors:
COINs University Partners
Galaxy Advisors http://www.galaxyadvisors.com/
I-OPEN http://i-open-2.strategy-nets.net

Background Information:
http://www.swarmcreativity.net/
http://www.ickn.org/
http://wiki.soberit.hut.fi/virtualbrownbag/tiki-index.php?page=homepage
http://www.galaxyadvisors.com/