Branding Stories: Digital Platforms Creating Exponential Business Shifts

Branding Stories: digital platforms creating exponential business shifts from I-Open on Vimeo.

Created by Betsey Merkel.

Dan Goldman, American writer, artist and designer living in Brooklyn, New York is best known for his pioneering work in digital mixed media illustration and online comics.

Dan and I talked at the Spring 09' Comic Book Camp hosted by the Ohio University Aesthetic Technologies Lab and the OU Print Department. His work is focused on building a digital platform to aggregate a global creative community. It is an example of strengthening individual creativity to transform a quaint medium and it's industry into a far-reaching communication powerhouse.

Dan's work invests primarily in I-Open's Innovation Framework category of Branding Stories. His work focuses on how we tell the important stories of human culture, in a heightened art form - something we can only accomplish by working together connecting the creative innovation of many.

I-Open builds networked collaborative communities. In this interview, Dan talks about the value of building virtual and face-to-face networks to revolutionize industries. Dan talks about his insight into the importance of establishing a philosophical groundwork in a networked community. The unwritten rules are: what you give is what you get and we are united by an amazing opportunity to create at new levels.

Dan understands the value of building online digital platforms to accelerate collaborative creativity; freeing creators from publishers and giving free reign to trusted, talented individuals. Again the unwritten understanding is, if the work is good and universal it will touch everyone.

Digital platforms allow direct connections between artists and their audiences. Such a level of ubiquity of work across many platforms accelerates the evolution of a formerly quaint medium to transform. By working across sectors, a digital distribution network will help cement what comics are now and will be in the future. In 50 years comics will have different set of expectations, and be shared as beautiful still images full of magic.