Branding of non profit organizations, a case study of collaborative innovation and commercialization in the U.S.A. renewable energy industry
via scribd.com
Note from author Jimmie Flock on Facebook:
"This work is the first installment in my journey into collaborative networks. I took a known problem, market demand for 'green' energy and the 'limited options in supply' and looked at the tools, innovation communities and branding to determine if these would be viable methods to address the market gap problem. The measurement focused on users of energy, their perception dimensions of a would be brand for this product concept."
..."I expect the next installment to be more focused specifically on constructing the brand elements (market segmentation specifics) for what would be a collaborative innovation organization, focused on service in the energy alternatives sector. The next step will be more focused on enterprising, applying the concepts laid out in the thesis."
Jim's clarification helps people understand how they could connect to the interests outlined in the paper, how to contribute, and possible new collaborative opportunities to scale mutual interests. If you're interested, you can connect with Jim on Facebook or LinkedIn.