A Guide for Entrepreneurs Engaging in Social Business

“Economic Development is in everything today.”

– Tom McCarthy, teacher, lawyer, Economic Development professional, and technology entrepreneur. New York, USA.

Social business requires an integration of all we know to advance our conversations and meaningfully connect to both traditional and non-traditional employment opportunities.

The creation of a social media knowledge portrait combines traditional work experiences, skills training, formal education, human passion and interest.

Contextual Transmedia Communication is a method of organizing human knowledge and intelligence in Open Source Economic Development to,

  • Build social business value by empowering others;
  • Connect investments to education, economic and workforce development;  
  • Construct strategic pathways for sharing and collaboration;  
  • Generate a unique knowledge base; and,
  • Inventory knowledge, expertise, skills and interest.
CTC is an appreciative process of integrating the creative passion and technical skills of an entrepreneur to curate knowledge for publishing.

This document also includes a Meaning Matrix, the first step to customize what you know, put valuable experiences to work, and leverage education and skills training to power integral knowledge for innovation.

Learn the wisdom of civic leaders across these I-Open communities: 

Copyright 2011 Betsey Merkel and I-Open. Creative Commons 3.0 Attribution-Noncommercial-No Derivative Works. Institute for Open Economic Networks (I-Open) 2563 Kingston Road Cleveland OH 44118 Phone: 216-220-0172 Web: http://i-open.posterous.com/